Which theory of attitude change proposes two routes to persuasion, a peripheral and a central...

Question:

Which theory of attitude change proposes two routes to persuasion, a peripheral and a central route?

(a) classical conditioning theory

(b) the operant conditioning model

(c) cognitive dissonance theory

(d) the elaboration likelihood model.

Attitude:

Attitudes toward various events (or obejcts) do not have to remain fixed; indeed, one of the hallmarks of a civilized mind is the ability to adjust one's attitudes in response to incoming information, which may arrive via two routes.

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The ABC Model of Attitudes: Affect, Behavior & Cognition

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Chapter 5 / Lesson 1
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Learn about the ABC model of attitude and the three components of attitude. Understand what the cognitive, affective, and behavioral components are and see examples.


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