What is another name for the difference between the price that consumers are willing to pay for a...
Question:
What is another name for the difference between the price that consumers are willing to pay for a good and a lower price that they may actually have to pay?
a) profit.
b) revenue.
c) consumer utility.
d) consumer surplus.
Willingness to Pay:
In a market, willingness to pay refers to the maximum monetary value of a product that an individual can pay for that specific product. It explains the value of a product to a consumer. If the price is above the willingness to pay, an individual will not buy the product because his benefits or satisfaction is lower than the cost.
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Chapter 7 / Lesson 6Learn the consumer surplus definition and see how it is determined by the people purchasing the product. Study consumer surplus examples using its formula.
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