What characteristics of See's Candies - other than the brand - have allowed the company to earn...

Question:

What characteristics of See's Candies - other than the brand - have allowed the company to earn outsized profits and returns on invested capital?

Product Feature

Product feature can be defined as the characteristics of the product that explain the main differences of the product by highlighting the appearance and components of the product. This feature helps the business units to increase the size of the firm.

Answer and Explanation: 1

There are many other features of See?s Candies that help the firm to earn higher profits and higher yields on the capital invested.

High Quality: See?s Candies enjoys the benefits of its superior quality as compared to the lower quality products of its competitors in the market. Higher quality of the products allows the company to charge more prices than the prevailing prices of the products of the competitors.

Good relation with Customers: See?s candies have developed harmonious relation with the consumers by establishing trust with the customers. A good relationship with the customers helps the company to grow its reputation and thus, earn higher profits.


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Product Lines: Definition & Explanation

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Chapter 8 / Lesson 21
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Learn the definition of product line and see examples. Understand what a product line is, how a product line works, and the characteristics of a product line.


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