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Indicate whether the statement is true or false: A pull strategy is most appropriate when buyers...

Question:

Indicate whether the statement is true or false:

A pull strategy is most appropriate when buyers display a great deal of brand loyalty towards one particular brand name.

Pull Strategy:

A strategy refers to a laid down plan to achieve a set objective within a set period. There are various marketing strategies that include the pull marketing strategy and the push marketing strategy. The pull strategy draws customers in by creating demand or need for a product/service, while the push strategy helps increase product exposure.

Answer and Explanation:

  • The answer is true

When buyers are brand loyal, a push strategy would be inappropriate because these customers do not need aggressive convincing. The pull strategy is more effective because the firm simply has to match the benefits to its features for the consumer to take action.


Learn more about this topic:

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Pull Strategy in Marketing: Definition & Examples

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Chapter 6 / Lesson 30
37K

Learn about the pull strategy in marketing and understand how it is used. Study the different types of pull tactics and find examples of pull strategy in use.


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