In what kind of industries does a localization strategy make sense? When does a global...
Question:
In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense?
Localization Strategy and Global Standardization Strategy:
A localization strategy focuses on increasing profitability of the company by ensuring that the goods and services are customized to suit the tastes and preferences in different markets in a nation or a region. A global standardization strategy focuses on increasing profitability by pursuing low-cost strategy on a global scale. This entails reaping the cost reductions that come from economies of scale, learning effects, and location economies.
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View this answerA localization strategy makes sense in industries that serve markets that have substantial differences across nations in terms of tastes and...
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Chapter 4 / Lesson 12A successful international company needs global marketing in order to reach more consumers. Discover the definitions of global marketing and market segmentation, the issues that need to be resolved in order to market globally, and strategies needed to grow a business.