Identify and discuss the major problems associated with creating marketing plans. What are some...

Question:

Identify and discuss the major problems associated with creating�marketing�plans. What are some potential ways that firms and managers can overcome these problems?

Problems With Marketing Plan:

A marketing plan is a comprehensive report of marketing future actions. Further, various problems and challenges are associated with developing a marketing plan.

Answer and Explanation:

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Following are some major problems associated with creating a marketing plan:

  • Poor Communication: Poor communication within and outside of an...

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Integrated Marketing Communication and the Marketing Plan

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Chapter 10 / Lesson 4
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Learn the integrated marketing communication definition; understand how it works with examples. Study an IMC plan to see how the promotional mix is used.


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