Identify and discuss the major problems associated with creating�marketing�plans. What are some potential ways that firms and managers can overcome these problems?
Problems With Marketing Plan:
A marketing plan is a comprehensive report of marketing future actions. Further, various problems and challenges are associated with developing a marketing plan.
Answer and Explanation:
Following are some major problems associated with creating a marketing plan:
- Poor Communication: Poor communication within and outside of an...
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fromChapter 10 / Lesson 4
Learn the integrated marketing communication definition; understand how it works with examples. Study an IMC plan to see how the promotional mix is used.