Explain why it is necessary to segment markets. What happens to firms, if they do not?
Question:
Explain why it is necessary to segment markets. What happens to firms, if they do not?
Market segmentation:
Market segmentation means to sub divide,sub group market on basis of income,age,demographicsegmentation,gender,desire etc.whole market is divide into sub groups so as to target right customer with right product.
Answer and Explanation: 1
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View this answerMarket segmentation:
Market segmentation refers to segmentation or sub grouping of market on various basis.A firm selling a product does marketing...
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Chapter 7 / Lesson 1Market segmentation is an important part of any company's marketing plan to successfully reach their ideal customer. Learn why market segments are important to marketers and how to develop a good market segmentation plan.