Explain the guerrilla view of managing strategically.


Explain the guerrilla view of managing strategically.


Strategy is originated from the Greek word Strategia which means the art of troop leader. Strategies are the plan made by the organization to attain the goals and objectives of the organization. Strategy is used to plan and monitor the activities of the organization by the manager.

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Guerrilla strategy is considered as an optimum level strategy that is used in a large amount of business. It is based upon the level of competitive...

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What Is Guerrilla Marketing? - Definition, Strategies & Examples


Chapter 1 / Lesson 19

Learn about guerrilla marketing. Explore the origins and strategies of guerrilla advertising campaigns, review examples, and discover their pros and cons.

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