Develop an executive summary of your organization's (or one you know well) annual marketing plan....
Question:
Develop an executive summary of your organization's (or one you know well) annual marketing plan.
Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
Annual Marketing Plan:
Annual Marketing Plan is the draft of the business planning activities which is adopted in the market to accomplish certain objectives and goals of the organization it helps to do marketing on the right track to enhance the company?s business goals.
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Chapter 16 / Lesson 7Explore the process of a marketing plan evaluation. See examples of a marketing plan. Identify the benefits and evaluate the effectiveness of a marketing plan.
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