Corporate strategy occurs at the business unit or product level. Indicate whether the statement...

Question:

Corporate strategy occurs at the business unit or product level. Indicate whether the statement is true or false

Corporate strategy:

Corporate strategy refers to the strategy concerned with the organization's entire operation and where all decisions are made for the organization's overall growth. It is the most critical and wide-ranging strategy used in an organization.

Answer and Explanation:

The statement is false. Generally, there are three levels of strategy in an organization. These strategies include corporate, business, and functional strategies. Corporate strategy Business strategy focuses on strategies basing on the overall role of the enterprise. On the other hand, the Business strategy focuses overall performance of the firm.

In contrast, the functional strategy is concerned with coordinating firms' primary functions, such as finance, production, marketing, and human research. Arguably, corporate strategy occurs at the top level of an organization that involves decisions involving the organization's whole development. Therefore this makes the statement false.


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Corporate-Level Strategy: Focus on a Single Industry

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Chapter 3 / Lesson 9
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Explore corporate-level strategy. Learn the definition of a corporate-level strategy and understand its characteristics. See corporate-level strategy examples.


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