A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy _____.
a. results in cannibalization of products
b. involves selecting a market niche for targeting its marketing efforts
c. views the market as one big market with no individual segments
d. uses a common marketing mix for the entire market
Targeting strategies refer to a technique in which an organization breaks the customers into different segments to market the products or services more effectively and with focus. Targeting strategies include differentiated, undifferentiated, etc.
Answer and Explanation: 1
The correct option is b.
a. Cannibalization of products is a different strategy of marketing in which an organization makes or replaces an existing...
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fromChapter 2 / Lesson 6
Learn the definition of market strategy. Explore different target marketing strategies. See business plans as target market examples. Read about the marketing mix.